Audience

A group of people experiencing an event.
Types:
active = prefered - targetted audience/ those a product is aimed at
passive= oppositional - not the expected audience.

Distribution- method of showing
Exhibition- method of watching

By DVD
Rent DVD & Blu Ray
Illegal/streaming
Legal/downloading
Tv/Freeview/Cable/Satellite
Pay-To-View
Cinema- Art-House & Multinational

Style of Preference
1- Cinema, multinational. - Go with friends or alone, preferably with friends. [once or twice a month] [headonistic]
2- Satellite - on my own, once or twice a week [hedonistic]
3- Streaming On my own - Hedonistic [once a month]

Pete Buckingham, the head of Distribution and Exhibion of the UK Film Council says that ABC1s represent up to 66% of cinema audience. This means that the 33% is made up by poorer people, the poorer half watch films at home some how.
why is this?
poorer
less time - working - families
more choice at home