Audience Preferences

Fun Lovers- people who just like going to the cinema, not necessarily for any reason just a pass time.
Youth Of Today- Young people who enjoy the cinema, probably more box office movies.
Film Fanatics- people who will know a lot about film and cinema. Probably older, and educated in film, i.e they've seen a lot of films and can evaluate what they like and dislike.

Types:

• Preferred - Targeted audience / those a product is aimed at. These people are a active audience.
• Opposition - Not the expected audience. These people are a passive audience. 

Distribution

These are the following ways of viewing and showing media:

• Streamed Legal
• Streamed Illegal
• Downloaded Legal
• Downloaded Illegal
• Cinema - Art house
• Cinema - Multiplex
• DVD to buy
• DVD to rent
• Blu Ray
• TV Broadcast
• Freeview
• Cable
• Satellite
• Pay-to-view

My preferences

I would say that I fit into the 'fun lover' category of watching films at the cinema, although i usually go to the cinema knowing what i want to see, i lack experience in films and i will usually only see something that's new, as opposed to going to somewhere like Cinema City.

I prefer to buy a DVD to watch a film as if i'm going to watch a film i usually know a fair bit about it and so its easier for me to buy one because i'll watch it more than once. Also i use Freeview to view films that i haven't heard much about, but this is usually only when i've got some time to kill.

Link to our OTS

Our OTS will be aimed at people who're interested in a certain type of film- film noir. The film is going to be shown on a streamed legal website and so the audience will probably be young and have prior knowledge of which websites to find such films on.