Juxtaposition within Film Noir

Women:

The Femme Fatal. The name given is French for 'dangerous woman' and that is exactly how she is in film noir. She's usually the symbol of risk and sexuality and usually gets involved with the hero (see below). Her iconography includes red lipstick, provocative clothing and cigarettes.

The Girl Next Door. This woman is usually seen as the ideal woman, she's usually kind and innocent to an extent. She represents salvation, honour, courage and sacrifice in film noir and she's usually the love interest for the hero. Her iconography includes blonde hair and natural colours and whites.

Men:

The Anti-Hero. The anti-hero is usually the main character. Usually male, he is a good guy with something wrong about him, whether that be a drug addiction, the loss of someone close to them, or a personality trait triggered by something in their life.
Villain. The villain is usually fighting against the hero for something. This character is another of the main ones and is usually a man.

Others include, the hero, sidekick and extras.

In our OTS
We will be using the femme fatal character and the anti-hero. Iconography for both will be used, the femme fatal will be wearing red lipstick, a fur coat and will be smoking, as will the anti- hero. The anti hero will be dressed in a less conventional costume as our OTS isn't set in the 50's, so he will be wearing a Harrington jacket and jeans.

How to target an audience

Film businesses often target audience by occupation, gender, age or social factors.
For example children's toys are advertised at a time when children would be watching the TV and they're usually on children's TV channels.

James Bond is marketed at a male audience, usually of any age because it has things which younger people will appreciate, like over the top action with extreme car chases, and also has the more mature issues like women and sex.

Certificate Ratings - BBCF research

Certificate Ratings- What are they?

They're designed to classify films with regard to suitability for audiences in terms of issues such as sex, violence, substance abuse, profanity, impudence or other types of mature content. 

Why Have Them?

One purpose of doing so is that parents can decide whether something is suitable to watch with their children.
Another is so that cinemas can moderate which audience's are viewing which films and that those films match the person's age and maturity.
The main point in having them is so that younger children don't get exposed to mature adult content, of which a younger audience may not be able to handle or understand.

Who decides Certificate Ratings?

The BBFC rates cinema and videos. They've been doing so since 1913 and although the rating they give on films is not law binding, British cinemas generally stick closely to the policy of ratings and a young person may often be asked for proof of age if deemed younger than the rating.

The Ratings that are usually given: 

• Uc (Universal Children) Suitable for all, but especially for children under 4. Used for video only. Retired in 2009.
• U (Universal) Suitable for all. (The board states that while they cannot predict what might upset a particular child, a 'U' film should be suitable for audiences aged 4 and older).
• PG (Parental Guidance) General viewing but some scenes may be unsuitable for young children. (It is the board's policy that movies rated 'PG' should not disturb a child of about 8 years of age or older; however, parents are advised to consider whether the content may upset young or more sensitive children).
• 12A (12 Accompanied/Advisory) Recommended for 12 years and older. People under 12 years must be accompanied by an adult. (Exclusively for cinema, '12A' was first implemented on The Bourne Identity and, contrary to popular belief, not on Spider-Man, which was first released months before, under the previously fully restrictive 12 certificate, and then immediately re-released to take advantage of the new guidelines).
• 12 Recommended for 12 years and older. Anybody under 12 may see it, as long as parents of guardians say they can. Nobody younger than 12 may rent or buy a '12' rated video. (Until 31 August 2002, this mandatory certificate used to apply to cinema exhibitions as well).
• 15 Suitable only for 15 years and older. Nobody younger than 15 may see a '15' film in a cinema. Nobody younger than 15 may rent or buy a '15' rated video (these films may contain offensive or emotionally harrowing scenes or strong language and violence).
• 18 Suitable only for adults. Nobody younger than 18 may see an '18' film in a cinema. Nobody younger than 18 may rent or buy an '18' rated video (These films may contain extreme gore/violence and/or sexually explicit content).
• R18 (Restricted 18) To be shown only in specially licensed cinemas, or supplied only in licensed sex shops, and to adults that are older than 18 years old. (These films contain sexually explicit, pornographic content.)

About The BBFC

The British Board of Film Classification (BBFC), originally British Board of Film Censors, is a non-governmental organisation, funded by the film industry and responsible for the national classification and censorship of films within the United Kingdom.